Pure VS Natural
The Myth begins
The Myth begins
The Myth begins
In recent years, the marketing campaigns surrounding commodity bottled waters have taken a new approach, attempting to convince consumers that water must not only be clean and healthy but also pure. These campaigns suggest that nothing but hydrogen and oxygen should be present in our water for it to be deemed truly good. However, this not
In recent years, the marketing campaigns surrounding commodity bottled waters have taken a new approach, attempting to convince consumers that water must not only be clean and healthy but also pure. These campaigns suggest that nothing but hydrogen and oxygen should be present in our water for it to be deemed truly good. However, this notion of water purity has led to misconceptions and misguided consumer choices. In this section, we will examine the reality behind the pursuit of pure water and highlight the potential risks associated with this marketing fallacy.
Natural Water
The Myth begins
The Myth begins
Natural water sources, such as springs and wells, contain minerals and trace elements that contribute to the overall taste and quality of the water. These minerals are vital for our health and well-being. A balanced approach to water quality ensures that we consume water that is both clean and supportive of our body's mineral requirement
Natural water sources, such as springs and wells, contain minerals and trace elements that contribute to the overall taste and quality of the water. These minerals are vital for our health and well-being. A balanced approach to water quality ensures that we consume water that is both clean and supportive of our body's mineral requirements. What sets Earth's Brew water apart from the rest is its unique sourcing from an ancient aquifer. This underground water source has been naturally filtered through layers of limestone, resulting in a water that is naturally rich in mineral content and free of non-beneficial impurities. We pride ourselves on providing our customers with a high-quality, all-natural product that is as close to perfection as possible.
Purified Water
The Myth begins
Purified Water
Even after undergoing distillation, traces of gases, chemicals, and organic compounds can remain in the distilled water. To eliminate these residual contaminants, active carbon filters are commonly used. However, it is important to note that some impurities may persist even with this additional purification step. Similarly, reverse osmos
Even after undergoing distillation, traces of gases, chemicals, and organic compounds can remain in the distilled water. To eliminate these residual contaminants, active carbon filters are commonly used. However, it is important to note that some impurities may persist even with this additional purification step. Similarly, reverse osmosis can effectively remove many impurities, but certain gases, chemicals (including chloramine and arsenic), and some bacteria can surpass this technique. Moreover, both distilled and RO water have the potential to become acidic when exposed to air. This is due to the reaction between airborne carbon dioxide and the water, which replaces the removed minerals or contaminants.