Naturally Sourced
Natural Water such as Earth's Brew
Why is Earth's Brew better?
Natural water sources, such as springs and wells, contain minerals and trace elements that contribute to the overall taste and quality of the water. These minerals are vital for our health and well-being. A balanced approach to water quality ensures that we consume water that is both clean and supportive of our body's mineral requirements. What sets Earth's Brew water apart from the rest is its' unique sourcing from a deep earth aquifer. This underground water source has been naturally filtered through layers of limestone, the resulting water is naturally rich in minerals and free of non-beneficial impurities. We pride ourselves on providing our customers with a high-quality, all-natural product that is as close to perfection as possible.
Reverse Osmosis and Purified Water
What is it? what does it mean to me?
Reverse osmosis water is a type of purified water that has been filtered through a semipermeable membrane to remove contaminants. However, this process also removes some beneficial minerals and electrolytes from the water, which may affect its taste and health benefits. Reverse osmosis water may be suitable for some applications, such as laboratory experiments or industrial use, but it may not be the best choice for drinking or cooking. Some studies have suggested that reverse osmosis water may have negative effects on the body's hydration, mineral balance, and bone health. Therefore, reverse osmosis water should be consumed with caution and supplemented with other sources of minerals and electrolytes.
Microplastics and the effect on Humans
Microplastics in bottled water are small plastic particles that can be ingested, and while the full extent of their impact on human health is still under study, here are some of the potential effects:
1. Inflammation and Immune Response: Microplastics might trigger inflammatory responses in the body. Ingested particles can prompt the immune system to recognize them as foreign substances, potentially causing chronic inflammation over time.
2. Hormone Disruption: Many microplastics contain chemicals like BPA, phthalates, and other additives. These can disrupt the endocrine system, potentially affecting hormones, fertility, and development.
3. Cell Damage and Oxidative Stress: Research suggests microplastics might lead to oxidative stress, damaging cells and contributing to aging and various diseases.
4. Potential Neurotoxicity: Some studies indicate that chemicals in microplastics may affect neural development and function, although research is still ongoing to understand this fully.
5. Unknown Long-Term Risks: Given that microplastics are a relatively recent environmental concern, their cumulative effect over a lifetime is unknown, though continuous ingestion might pose risks for digestive health, organ function, and even cross the blood-brain barrier or placenta in certain scenarios.
Although the effects are still being investigated, reducing microplastic exposure, such as by using alternatives to bottled water, is a recommended precaution.
The "Purified" Myth
In recent years, the marketing campaigns surrounding commodity bottled waters have taken a new approach, attempting to convince consumers that water must not only be clean and healthy but also pure. These campaigns suggest that nothing but hydrogen and oxygen should be present in our water for it to be deemed truly good. However, this notion of water purity has led to misconceptions and misguided consumer choices. In this section, we will examine the reality behind the pursuit of pure water and highlight the potential risks associated with this marketing fallacy.
Additionally, we will comment on microplastics and the effects on the body.
The process and the result
Purified water itself isn’t necessarily "bad" for you, but some people raise concerns about potential drawbacks, mainly due to the extensive filtration process, which removes almost all impurities, including minerals.
Here are some reasons people might see purified water as less beneficial:
1. Lack of Minerals: The purification process strips away essential minerals, such as calcium, magnesium, and potassium, which are naturally found in water. These minerals are beneficial for health, so drinking only purified water could contribute to mineral deficiencies over time if not balanced with other sources.
2. Potential for Acidity: Purified water can be acidic because it lacks the alkaline minerals that help neutralize acids in the body. Though this isn’t necessarily harmful, some people prefer water with a slightly alkaline pH.
3. Aggressive Solvent: Since purified water is so "clean," it has a higher capacity to absorb contaminants, which could theoretically increase its ability to pull minerals from your body when consumed in high amounts.
4. Taste: Many people find purified water to taste "flat" or "empty" compared to mineral or spring water, which can impact hydration enjoyment.
In moderation, purified water is safe and hydrating. However, if it’s the only type of water you consume, it’s a good idea to ensure you're getting necessary minerals from other parts of your diet.